Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. - wikipedia.org
Here are a few examples of how the marketing strategy for Burger Junction was implemented.
Burger Junction is an
emerging franchise of fast food restaurant where customers
walk down a deli-style line as their food is prepared. This
logo was designed to recreate the look of railroad logos of
the 30s and 40s.
We worked very closely with our client to create these illustrated characters for standard decor in the Burger Junction franchise locations.
The menu for Burger
Junction (not just the design but the content as well) was
a close collaboration with our client. The business plan was
closely examined to maximize profitability while minimizing
cost. Several focus groups were used to refine the menu.
The age of the brown polyester uniform has come and gone. Today's fast food wear needs to be distinctive yet appeal to the young people who are wearing it. These yellow t-shirts are an inexpensive and effective way to create a uniform appearance. The engineers caps are kept in the store to avoid being wadded up in a ball in the back of the employee's cars.
